Where one industry is almost collapsing due to the Corona crisis, the other is experiencing heyday. Some sex toy manufacturers recorded more than 250% sales from last year.
In the United States alone, more than 1 million sex toys were sold between March and September 2020. Four in ten women bought a toy and spent between $ 31 and $ 60. Manufacturer LELO reported 185% more sales between March and June compared to last year. The Dutch EDC (You know, from EasyToys) also recorded an average turnover growth of 94% compared to last year, with peaks of up to 162%. Especially the sale of lubricants, condoms, sex toys, but also expensive lifelike sex dolls, are running faster than normal.
Most popular products
A particularly popular category are the so-called ‘suction toys’, such as the Satisfyer Pro 2 Next Gen, the LELO Sona Cruise and the Womanizer Liberty. But classics such as the Fun Factory Tiger G5, the Europe Magic Wand, a classic bullet and various rabbit vibrators also perform well. The absolute winner in rabbits is the LELO Soraya Wave (also read our review). Toys for couples, such as the We-Vibe Unite, also performed well.
Furthermore, a striking number of butt plugs with a crystal have been sold in our shop.
But all those sex toy names probably don’t mean much to you. That is why we give you a summary in pictures below.
Be aware of counterfeit
Unfortunately, many consumers have also fallen victim to counterfeit products. Even manufacturers of fake products are taking advantage of the industry boom. You read that right: Not only designer clothes but also sex toys are copied en masse. Usually they are sold through eBay, Ali Express, or Amazon. And they are often hardly distinguishable from the real thing. For example, Tenga warns against counterfeit products, because they often contain toxic or even carcinogenic phthalates. Some of these products are made of porous materials, which can lead to infection. If something is too good to be true, you will often be cheated.
It is difficult to recognize counterfeit. Alarm bells should go off when something smells strange, weighs a lot less than you might expect, performs worse than you read in reviews, or when the packaging contains vague descriptions or even language errors.
Curious? View all these products (and many more) in our shop.
- What Are Heating Vibrators and Why Are They So Great? - 9 April 2021
- Tenga is looking for ‘Masturbation Challengers’ – #doitinmay - 7 April 2021
- Sex toys and the environment: the rise of the sustainable sex toy - 7 April 2021