SEO is an incredible complicated subject. Something that you, as a sex blogger, don’t want to spend to much time on. Still, Search Engine Optimization is more important than ever for a sex blogger. Pay attention on just a few matters, and your site will be found better. The problem is that you are forced to change your SEO strategy every now and then, for the simple reason that the algorithms of search engines (like Google) change every time. Google does this to prevent people from creating websites with a sole purpose of ending up in search results (so called blackhat SEO). Strategies like that have an opposite and counterproductive effect. On top of that, many of the SEO advice you will find on the web is for general websites and that doesn’t necessarily work for adult content.
The goal of SEO for sex bloggers
Search Engine Optimization is all the things you do to enable your site to end as high as possible in search results. This will help to build your audience, because your blog will be found more easily. And if you are found, people will read your blog and that makes blogging al the more fun and, if that is part of your goal, more profitable.
As a blogger, you want to spend your time writing interesting posts and not doing mumbo jumbo technical stuff. And least of all, you want to follow up on all the changes in search engine algorithms. That is why we give you some handy tips that can help you grow your audience.
The main thing to remember is, that there is not just one single thing that you should or shouldn’t do. It is all about being aware of a couple of things. Some are simpler, some are more time consuming, and some may even be counter-intuitive.
Link building, doing it right
In a (Dutch) article about no-follow links, we have explained how Google rates websites based on the number of links from other websites. But Google isn’t all crazy. Because by just randomly exchanging links, your site can get penalties in the Google algorithms. The higher the quality of the ‘backlinks’ the higher you will get in the SERP (Search Engine Result Page).
A high quality backlink is a link from a website that has a high Google ranking of its own and that is relevant for your blog. Irrelevant links, for instance a link list, make your blog less credible for Google and other search engines. Even if a linklist is placed on a website with a high ranking, it can do more harm than good. A qualitative link is a link related to the word that is captured in the link. For example, if you have a blog with sex toy reviews, the link should look something like: ‘sex toy reviews‘, and not just: ‘nbrplaza‘. An incoming link of poor quality can result in penalties, causing your site to end up lower in the SERP.
If you want high quality backlinks, look at how other – comparable – websites or blogs do. How do they get backlinks? Can you do something similar? In Dutch there is a saying: better well stolen than badly conceived. Try to get links from other websites with adult content, that are well found and have a lot of traffic.
In WordPress statistics it is easy to see what referrers you have (what are the sources of your traffic and visitors of your blog). Also you can see what links they clicked when they left your site.
Keywords are important, but not the most important
A strategy that a lot of websites follow, is that they want to be found by one particular ‘keyword’. But the most obvious ‘keywords’ are the most difficult to be dominant in, simply because they are already ‘owned’ by other sites. If your site contains ‘free porn’, you can spend all your time and money in that keyword, but there is a slight chance that you will be successful.
Better try to choose one keyword per page or blogpost, and try to get incoming links of high quality with that specific keyword. That way you can be found on less competitive keywords to specific posts.
- Use tools like Yoast (for WordPress) to help you with keywords.
- In WordPress statistics you can see what keywords visitors used to find you. Unfortunately, this gives only the top keywords. Use Google Search Console to get a better insight.
- Make sure the URL of your post contains the keyword on which you want to be found.
Mind your speed
The attention span of people has reduced over the last couple of decades. Research has shown that our attention span is only 8 seconds. That is about the same of that of a gold fish! Your visitors are looking for immediate gratification. That’s why a speedy website is crucial. If your blog loads slowly, chances are that your visitor has clicked away, before your blog has fully loaded (bounce). If your content is not very unique, that chance is realistic.
The speed of your site is also one of the factors in Google’s algorithms. Fast loading is not just important for your visitors, but also for search engines.
There are many ways to measure the speed of your site. If your site is very slow, use images of lower quality and make sure your main page or home page loads fast.
Your readers use mobile
If you are able to analyze your statistics, you will see that a vast amount of visitors use mobile technology. Google has also incorporated ‘mobile friendliness’ in their algorithms. It is a factor that you should take into account. You can test this with Google’s mobile test tool.
Make sure that your site contains little pop-ups, because that will go at the expense of mobile friendliness.
When you write, you might not want to think too much about SEO. Still, you can improve the visibility of your blog by taking some things into account. Think about what your title and headings should look like and try to use meta descriptions (tools like Yoast can help). Your titles should be notable and be in line with the way people search to find your page.
- Create meta-descriptions. This is a text that people will see when they find you on search engines. A meta description is 150 characters max. Meta descriptions should contain your keyword.
- Rename pictures with relevant names that for your content.
Focus on unique and high quality content
Google is more interested in unique content, that others link to specifically. More than content that is comparable to that of other sites. In the old days, you could manage to write a piece that contained a lot of keywords and was little varied. Even copying of other sites worked back then. Not anymore, though.
If you have unique content, that your visitors want, it will be shared more often on social networks. This creates backlinks and that will enable a higher SERP.
So encourage your audience to share. That is not so easy. Less people react on blogs. It’s more likely they react and discuss on social media. That’s why it is better to write an in depth piece, than short ’empty’ messages. Google will penalize your site if you have a lot of short similar posts.
A good strategy to create blog posts of high quality, is by rewriting or updating existing old blogs. Don’t forget to update the date of the post. Newer, more recent posts, are better appreciated both by your readers as by search engines.
- In WordPress statistics you can see which posts are read best. Look at the best read posts sinds the beginning of times. These are the ones you would like to update first.
- Keep the URL of your original post the same (so incomming links keep working), but update the text and the post date.
SEO, but not just SEO
SEO isn’t everything. If you really want to grow your audience, you might want to consider a professional Search Engine Marketing program, or affiliate marketing and paid links (on other websites), but that will end up costing.
Use social media in your advantage. Search engines have the tendency to punish adult content, by placing them lower on the SERP, just because it contains adult stuff. Therefor, never just trust on search engines alone to built traffic.
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